“It’s not only a way to introduce new retail flavors but also a promising outlet for growing our foodservice business. “This partnership advances a strategic growth plan that has delivered five consecutive quarters of increased revenues and profitability, driven in part by line extensions like our Special Release program and mass-market variety 12-packs,” said Eric Chastain, President of the Jones Soda Beverage Division.
Meijer has already agreed to include the flavor in the ICEE machines in its convenience stores in the second and third quarters. In addition, as its contribution to the ICEE lineup, Jones Soda has created a new Mango Melon flavor for ICEE to offer as an option to customers such as mass merchandisers, convenience stores, and quick service restaurants. Placements will also include candy shops across the country. HyVee, Strack Van Til, Buehler’s, Family Fare and Jungle Jim’s have already committed to the program, with other agreements pending. Jones Soda also plans to sell ICEE’s Cherry and Blue Raspberry flavors as a feature item from May through September at key retail customers in the grocery, C-store and dollar channels. The bottled version of the ICEE Cherry flavor, now shipping to participating Special Release retailers, combines the familiar Jones Soda label design with the ICEE logo and a whimsical drawing of ICEE’s bear mascot to facilitate brand recognition on the shelf.
(OTCQB: JSDA) (“Jones Soda” or the “Company”), the original craft soda known for its unconventional flavors and user-designed label artwork, and The ICEE Company, the leading provider of dispensed frozen beverage treats, have joined forces to bring new flavor variety to their respective markets.Īs the first step in the partnership, Jones Soda has selected ICEE’s popular Cherry flavor as the newest entry in its Special Release program featuring limited-edition flavors that change every few months. 03, 2022 (GLOBE NEWSWIRE) - Jones Soda Co.
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